Hyundai Aura Launched: A replacement for Xcent or a matchup for Dzire?
by ittisikhushi.com | Updated 21 Jan 2020
“Hyundai launched Aura on 21 January 2020. The company might still not want to entirely replace Xcent, which is still a customer favourite in the commercial sedan segment. Aura is primarily made to attract private use"
It’s a general belief in the automobile market that the low range sedan section is still largely untapped in India. The category is dominated by Maruti’s successful model Dzire. Xcent is to Hyundai what Dzire is to Maruti, of course not in sales contribution terms. In fact, the sales figures of October 2019 highlight the lead that Maruti has maintained in the segment with its trusted sedan.
In October, Maruti sold a whopping 19569 units of Dzire alone. In comparison, Honda Amaze managed a sales figure of 5134 and Hyundai Xcent was a distant third with only 1388 units sold for the month. Probably it’s these figures that have prompted Hyundai to launch a more lucrative model in the segment. However, Hyundai might still not want to entirely replace Xcent, which is still a customer favourite in the commercial sedan segment. Aura is primarily made to attract private use. Here’s is all you need to know about the brand new Aura.
What it the meaning of Aura?
Being Indians, we are obsessed with names and their meanings. So does the name ‘Aura’ suit you? Aura translates into ‘Aabha’ in Hindi. It refers to the vibe you carry around yourself, the presence you create in a gathering. Aura reflects a person’s true being. Aura speaks about you before you do. Sounds good for you?
Hyundai Aura Specifications
The car is going to come with daytime running lamps (DRL) and smart audio-visual systems. The car would be powered by a BS-VI engine to go with stylish alloy wheels. And since it’s a passenger only vehicle, the design is premium! Hyundai is putting special focus in ensuring that its cars appear rich and in economical rates. The Hyundai Aura interiors would be semi-luxury to say the least. The car is based upon Grand i-10 Nios. The feel had to be comparable if not a step better. And perhaps they did better with the smart audio visual systems on board supporting android and apple.
Hyundai Aura Price in India
The company has launched the sedan in three engine variants. The prices start from 5.5 lakhs and go all the way up to 9 lakhs plus. Check out a detailed listing of the prices of various versions here.
Is Hyundai Aura available in Taxi segment?
No, as per sources the company wants to keep the Aura specific to passenger segment. Most probably Xcent would be made ‘taxi-only’ post its launch.
Hyundai Aura launch date in India
Hyundai Aura was launched in India on 21st January 2020 in a grand ceremony that resembled an iPhone launch event, well pretty much.
Hyundai Aura Back Look
You have to check out this back look picture of Hyundai Aura. A lot of people are comparing it with a muscular version of the flagship in the segment, xcent. It has got some really beauitful tail lights.